Customer Benefit Package (Walmart vs Luxury Clothier) Essay

Wal-Mart is no doubt the biggest retail store in North America. It is considered to be the most efficiently run retail business in the world. Wal-Mart comp ard to prodigality retailers nourish a crapper of contrasting factors both in goods and work provided. The most signifi laughingstockt factor that I see when unmatched is to compare Wal-Mart to a extravagance retailer is the price. Wal-Mart is considered to be a discount retail store which is wherefore their products are reasonably priced goods whereas luxury retailers guide to be highly priced.To contrast the client Bene receive Package of Wal-Mart against a luxury haberdasher for purchasing a go or a new positive dress, there are many contribute factors. Different pot look for divers(prenominal) types of benefits from the products to satisfy their needs. Typical sources of benefits are wide-cut Comparative Price, Good Quality, Good After-Sales Service, prestigious Company Image, Well Known fruit/Brand, Low After -Sales Costs, Prompt Delivery, Well subtile Product, Fashionable, Ease of Purchase, and Reliability.In terms of price, Wal-Mart has unimpeachably an advantage everywhere its competitors particularly a luxury c good dealhier in this discipline. let us say we compare Wal-Mart to Zara. Zaras prices are definitely higher than Wal-Mart. In terms of whole step, Zara sources out more than than quality materials used on their products to provide their consumers with that certain(prenominal) quality they are expected of because of the pattern as compared to Wal-Mart, which limits their stocks on a per style, per gruntle basis payable to purchase cost.This gives the guest a sense of pride knowing that non too many people will dupe the same occurrence on their closet. Zara or any luxury c rophyhier is focused more on quality design for this is their primary(prenominal) champaign of business. They spend on the design, style and quality. A luxury clothier or Zara for that taki ngs is a well-known label. Consumers buy their products because of their name.They yield trust in these brands. These brands carry forward-looking designs with upscale fashion and offer fantabulous or one on one customer receipts. This is an advantage that they sire over Wal-Mart. They provide their customers with that assistance in referring or signaling other products, such as accessories that may courting the buying customer. In case of Wal-Mart, they have their in house brand, George, which provides consumers with aptpriced products and carry other brand names as well so consumer has more choices. The difference here would be the gustatory sensation of the consumer.Do I go for a dress or suit with a brand name or a suit or dress that would fit me well and does not matter what brand it is. A luxury clothier would have more variety of choices since clothing is their main line of business. For its goods, a luxury clothier carries more accessories to go with the suits o r dresses they sell. Their rounds are knowledgeable enough to assist the consumer what accessories they can wear together with the suit or dress. Wal-Mart on the other hand, does not have this kind of service where they can suggest to their consumer what to wear together with a suit or dress. Wal-Marts staffs are not trained for this kind of service.Another study contrasting factor between Wal-Mart and a luxury clothier is its service. This plays a major(ip) role in the decision make process of the consumer. Am I snug with how the stores staff assisted me? Did I have an intimate makeping experience? How yearn did I have to wait to contribute? Was the staff courteous and knowledgeable just about their product? One would even go as far as approach shot congest to that store just because of how he/she was treated by the staff. I resembling shopping in that store because the staff treats me like a VIP.Wal-Mart offers various later sales service that keeps their customers goi ng back to them. The Cash Back Reward curriculum that they have entices its customers to go back and shop in their store. This is where they have an advantage over luxury clothiers as the latter does not have this kind of a class to customers. Wal-Mart likewise has an adequate return insurance policy wherein they freely accept returns within a specified time frame. Wal-Mart has a lot of cashiers considering the size of its store. For a luxury clothier, they unremarkably have 2 to 4 cashiers and on a busy day, you would see lines in the cashier.Wal-Mart boasts of offering top quality products and operate, providing its customers with a one-stop shopping experience. They offer various products from food, clothing, housewares, demo items, garden centre, and auto centre. It also offers services such as financing, travel agency,pharmacy, batch centre, salons and photo centre. It also offers McDonalds in almost every store. You can also shop online by creating your account with th em. in that respect are definitely a lot of contrasting ideas between Wal-Mart and luxury clothier. thither are many contributing factors mentioned. wherefore do people go to Wal-Mart? standardised many consumers, the main reasons would mostly be due to convenience, impulse buying due to being a one-stop shop, after- sales service and the price. For a luxury clothier, it would be more of the brand you are buying, the quality and reliability of the product, image of luxury clothier, updated style or fashion, and one on one customer service.